creative design across all aspects of branding retail store design + graphic communication

Improve retail performance with innovative and distinctive market-led solutions

from our creative + strategic orientated design team


We create retail design solutions: for start-ups to established major retail brands, edge of town, retail parks, high street, outlet shopping, independent retailers + pop-ups


Benefit from our cost effective design solutions from re-branding, repositioning, general retail design, communication graphic design – through to major project design + roll-out programmes

selected projects & clients...

Home Bargains

Founded in 1976 in Liverpool now selling over 8,500 branded product lines & employing over 17,000 people with a turnover in excess of £1.8bn.

Home Bargains

28,000sq ft floor space with a Cafe + GardenWorld

Bath University

Bath University Students Union handles and controls all the retail, bars and food and drink outlets on the university campus. Bath University Students’ bars and restaurant areas take a lot of punishment during term time, and need to be completely redesigned and refurbished on a regular basis.

Milk Tea & Pearl

Bringing the unique taste of TAIWAN to London

Majestic Wine

Creating the top wine retailer – Currently the UK's biggest and best retailer specialising in sales of wine by the mixed case, with stores throughout the UK.

Rail Europe

Updating and refreshing a well established brand and travel service – "We completely re-designed their customer services furniture and complicated international computer booking facilities"

design areas...

Brand Development + Retail Design

A strategic approach to brand development plays a crucial role in the design process. In retailing as in life, first impressions count, particularly when you are competing in a very crowded and brand established market. Brand-led design is the only way to gain differentiation at “point of sale”.  Gaining differentiation though the medium of brand design and development gains you customers and improves sales.

Graphic Communication

Retail graphics is one of the vital tools in the retailers toolbox, used to position a start-up business or reposition an established retail brand to distinguish it from the competition. Retail graphics is also an inexpensive solution to store design shortcomings, improving retail signage, better price ticketing, improvements to customer documentation, promotional posters, window graphics, & brochures.

Start-up + Pop-up Retailing

Working with a large number of start-up businesses Strategic Design has developed a reputation for being able to direct clients along a successful path, due to our in-depth retail experience in all sectors of the retail marketplace.

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